Domain Name Value for a Personal Brand: What Your Name Is Worth Online
A podcaster has built a loyal audience over three years. Listeners search for him constantly, but the .com with his name belongs to somebody he’s never heard of. He’s tried the contact form once, felt awkward and left it alone. Every few months he checks if the page has changed. If you’re an author, creator, athlete or public figure, that story might feel close to home. Domain...
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