Soap Boxes: The Packaging Choice Small Brands Are Turning To

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2026-08-21 16:42:43

All soap brands have a great product, but shelf appeal may or may not make a shopper pick it. Founders often consider packaging an afterthought, but customers consider a bar of soap by the box even before they open it. New brands soon hit a snag: most packaging vendors simply take orders that are made in bulk for large companies. A supplier who needs tens of thousands of orders is of little use...

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